Tuesday, June 3, 2008

Is Astrology the Next Business Tool You Need?

Let me just say up front that I am an Aquarian. For some people, this may mean a great deal. For others, it may mean as much to them as also pointing out that I am brunette or that I have blue eyes.

Interesting, but hardly meaningful.

Unless, of course, you are someone who finds astrology useful in your life. Like Nancy Reagan or the late Princess Diana or businessman J.P. Morgan. All powerful people who have made decisions that affect hundreds, if not thousands of lives.

Then, of course, the question becomes how much astrology -- defined as “the study of positions and aspects of heavenly bodies with a view to predicting their influence on the course of human affairs,” -- influences your life.

I recently interviewed Steve Weiss, author of a new book, "Signs of Success: The Remarkable Power of Business Astrology" for my Gannett News Service/USAToday.com column.

Weiss made it very clear that while he's been fascinated by astrology for decades, he believes it is only one of many tools we need to understand one another in the workplace.

Still, I would imagine there are plenty of questions about using astrology in business.

How comfortable would you be if your CEO were using astrology to make business decisions? Do you think understanding the 12 signs and their traits could help you make better decisions and understand co-workers, bosses or competitors? Or, should we make astrology part of our Sunday newspaper reading -- along with the comics?


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